Disabled and senior customers represent a massive underserved market. Yet most e-commerce websites remain frustratingly difficult — or impossible — for them to use. CoBrowse AI is changing that equation with voice-powered navigation that transforms how people shop online.
The Problem: Clicks Are Barriers
For someone who is blind or has limited motor function, a typical e-commerce checkout is an obstacle course. Finding products requires navigating complex category menus. Adding items to cart means locating small buttons. Checkout involves filling out multiple forms. Each click is a potential point of failure and frustration.
Traditional screen readers help, but they're reading out an interface that was designed for sighted mouse users. The experience is like trying to navigate a physical store while blindfolded, with someone reading you the position of every shelf and product.
Voice Navigation: A Natural Interface
CoBrowse AI takes a fundamentally different approach. Instead of adapting to a visual interface, users simply speak naturally:
- "Find me red running shoes under $100" — Product discovery in 5 seconds
- "Show me the checkout page" — Skip 4-5 clicks instantly
- "Does this TV have Bluetooth?" — Zero hunting through product specs
- "Add it to my cart and pay with my saved card" — Checkout in under 30 seconds
- "Repeat my last order" — Frictionless reorders
This isn't about voice commands that trigger buttons. CoBrowse AI understands intent. It knows that "something warm for winter" means jackets and sweaters, not beach towels.
How CoBrowse AI Works
When a user activates CoBrowse AI on your website, our system:
- Understands the page: AI analyzes the current page structure, products, and available actions
- Listens naturally: Users speak in their own words — no learning special commands
- Takes action: The AI navigates, scrolls, clicks, and fills forms on behalf of the user
- Confirms and assists: Clear audio feedback keeps users informed every step of the way
Integration Options
CoBrowse AI meets users where they are:
- Website widget: One line of code adds voice navigation to any site
- Telephone: Users can call a number and browse your site via phone conversation
- Browser extension: Enhances internal workflow for employees and power users
Business Impact
Companies implementing CoBrowse AI report:
- 15-30% increase in conversion rates from accessible user segments
- Significantly reduced cart abandonment for users with disabilities
- Positive brand sentiment and loyalty from the disability community
- Reduced customer service calls as users can self-serve more effectively
Beyond Compliance: True Inclusion
WCAG compliance is important, but it's a minimum bar. A compliant website might still be tedious and frustrating to use. CoBrowse AI goes beyond compliance to create genuinely enjoyable experiences.
When a blind user can shop your site as easily as a sighted user — maybe even faster — that's true digital inclusion.
Getting Started
CoBrowse AI integrates with any website. Our team can have you up and running in under a day, with no code changes required for basic functionality.
Ready to open your store to everyone? Book a demo (opens in new tab) to see CoBrowse AI transform your site.